We all go through growing pains when joining a new team to participate with our marketing efforts. A big part of the problem is the lack of cross departmental training on branding and marketing messages as well as sales process. The most friction often happens between the two groups that try to generate more sales but at each one has their own role in the process, sales and marketing.
These are really useful and handy suggestions to try. Especially #6, I’m always surprised when people don’t implement this correctly or at all.
The evolution of content marketing as a discipline has made content creation a core marketing function. At the top of the sales funnel, effective presentations and web site content generate leads and build awareness. Farther along in the buyer’s journey, finely tailored content such as case studies and white papers can help specific buyer personas build consensus for adoption of a vendor’s solution