Neil Patel explores some of the ramifications of the Internet of Things (IoT), and what it means for online marketing. What happens when your fridge starts talking to you on Twitter?
Devices are now collecting data points 24/7 and then they are interacting with this data to decide if it’s time to order replacement parts or time to call for service.
The Internet of Things (IoT) refers to a phenomenon and an entity. It refers to the way Internet connectivity has expanded to include everyday objects and to how those everyday objects interoperate with our daily lives. No longer do we “access” the Internet. The Internet is ever-present. It operates as an […]