Excellent article by Rae Hoffman about the things to consider when deploying a mobile strategy. What things are important with banners and advertisements for content publishers. Mobile is redefining the strategies and techniques necessary to generate revenue from ads.
One of my favorite lines is quoted below. Click through to read the full article.
Being responsive isn’t the same as designing a mobile experience. Mobile layouts are a huge elephant in the declining AdSense earnings room. Many publishers rely in large part on their sidebars to display advertising. And most responsive designs simply kick the sidebar under the content when viewed on a mobile device.